Six months into the year, and e-commerce continues to be the growing choice for shoppers.

In the age of evolving consumer preferences enabled by digital technologies, retail customers continue demanding convenience and ease of use while shopping online. Additionally, they want instant gratification of purchasing items in the store, and increasingly, a combination of the two. To this effect, the click and collect experience has become a key component of customer satisfaction, loyalty and revenue growth.

Several brick-and-mortar stores have lost a chunk of the market share because of their resistance to online shopping. Case in point — Toys R Us, which is finally revamping its website in efforts to win back customers who abandoned it for places like Walmart and Amazon.