Direct mail marketing is getting more personal, more real, and more effective thanks to affordable high-quality digital printing and technologies that simplify integration into a multi-channel campaign.
And according the United States Postal Service, 57 percent of all the mail pieces in the U.S. is attributed to direct mail, representing approximately $9.4 billion in direct mail spending on print and mail services and postage.
With the efficacy of many digital channels coming under increasing scrutiny, marketers are making direct mail an integral part of their strategy that uses many different channels to reach the hearts and minds of their customers.
We wanted to better understand the impact this has on the value chain that serves this market printing industry – direct mail service providers. We focused specifically on revenue from listed companies’ direct mail operations. Using this data, along with additional research, we created this first-of-its-kind ranking of the top direct mail service providers by sales revenue.
Senior Director Haroon Abbu, Ph.D., who helped spearhead the research, said that printers that provide direct mail services are growing faster than those that do not offer them — at about 8 percent versus 1 percent, respectively.
“Direct mail continues to be a very dynamic space, and it provides numerous opportunities for traditional print providers to expand into a broad range of new mail-related services,” Dr. Abbu said. “We will be watching over the coming years to see which of these companies will prosper, and if that can be attributed to expanded direct mail service offerings.”
The Top 10 Direct Mail Service Providers from the DM200 are listed below, along with the location of their corporate headquarters:
1. IWCO Direct – Chanhassen, Minnesota
2. Quad/Graphics – Sussex, Wisconsin
3. SG360°, a Segerdahl Company – Wheeling, Illinois
4. Data-Mail, Inc. – Newington, Connecticut
5. Freedom Graphic Systems – Milton, Wisconsin
6. Japs-Olson – St. Louis Park, Minnesota
7. Sir Speedy Print Signs Marketing – St. Louis Park, Minnesota
8. Alliance Franchise Brands – Parsippany, New Jersey
9. American Litho – Carol Stream, Illinois
10. EarthColor – Parsippany, New Jersey
Bell and Howell presented each DM200 company with a certificate of recognition, and awarded the Top 10 Direct Mail Service Providers with a trophy.
Download the full DM200 list to view total revenue, direct marketing revenue and other information on each company.