Research, Stats & Trends from Secret Shoppers
What do the top 10 US retailers have in common? They’re using Buy Online, Pickup In Store (BOPIS) to fuel sales growth – up by 46% in 2018. It’s a unique experience for consumers and savvy tactic for retailers, who see the needle move when customers make an online purchase but choose pickup at a physical store over home delivery.
300 secret shoppers went undercover at retail locations across the US to answer the question: what makes the BOPIS process a success? And where do retailers fall flat? Uncover their findings in the BOPIS State of the Industry Research.
Download to Discover:
- Which retailers come out on top in customers’ BOPIS experience
- How secret shoppers conducted their research
- What factors fueled the most positive BOPIS experiences
- Where the BOPIS experience breaks down – and how to fix it
- And more.